Yama-ai

Japan, 〒399-9301 Nagano, Kitaazumi District, Hakuba, Hokujo, エコーランド3020 463
+81 261-72-6010
$$$ Cafe
(76 Reviews)
Price Range ¥1–1,000

Discover Yama-ai: A Hidden Gem in Hakuba

Nestled in the picturesque Higashikubota prefecture of Japan, Yama-ai is more than just a cafe; it’s a delightful journey into the heart of Japanese culinary tradition, where every bite tells a story. Located at エコーランド3020 463 in Hakuba, this charming cafe is the perfect spot to take a break from adventure and indulge in some homemade Japanese delicacies.

Famed for its oyaki, a traditional Japanese dumpling, Yama-ai offers a selection that will leave your taste buds dancing. Picture biting into a warm, soft bun filled with comforting flavors—you can choose from delectable varieties like mushroom, pumpkin, and mixed veggies. As customer Brinley Wilson beautifully expressed, these oyaki are not just food; they’re a celebration of Japan’s rich culinary heritage. Each bite envelops your senses with enticing warmth, and paired perfectly with a matcha latte, your experience at Yama-ai will be truly unforgettable.

The ambience here is as inviting as the food. The cozy setup of the café welcomes guests to sit and enjoy the plush surroundings while sipping on hot drinks. You can also soak in the lovely atmosphere from the outdoor seating while indulging in a seasonal blueberry muffin, as noted by delighted patrons like Sa. E., who praised the delicious treats and even wished they had more room in their suitcase for the beautiful crafts sold in-house.

Speaking of crafts, Yama-ai doubles as a quaint shop showcasing unique Japanese wares that are perfect for souvenirs. Tony Daniele encapsulated this charm in their review, highlighting it as a “HIDDEN TREASURE” amidst the more tourist-oriented spots in the area. Whether you’re looking for captivating antiques or artisanal crafts, you’ll find plenty of delightful keepsakes that cater to all tastes.

Add Yama-ai to your itinerary the next time you find yourself in Hakuba. Whether you’re seeking a quiet break in a comfortable café or a shopping experience infused with local culture, Yama-ai promises a delightful fusion of flavors and finds. It’s not just about eating; it’s about experiencing the warmth of Japanese hospitality, as the kind service from the staff makes every visit feel special. Come and enjoy the magic of Yama-ai—あなたの訪問をお待ちしています (We are waiting for your visit)!

Service options
On-site services
Takeaway
Dine-in
Delivery
Accessibility
Wheelchair-accessible car park
Wheelchair-accessible entrance
Offerings
Coffee
Atmosphere
Quiet
Crowd
Tourists
Children
Good for kids
Openings Hours
Checking

Monday

08:00 AM - 06:00 PM

Tuesday

08:00 AM - 06:00 PM

Wednesday

08:00 AM - 06:00 PM

Thursday

08:00 AM - 06:00 PM

Friday

08:00 AM - 06:00 PM

Saturday

08:00 AM - 06:00 PM

Sunday

08:00 AM - 06:00 PM

76 Reviews
Brinley Wilson

17 Sep 2025

The oyaki is absolutely incredible! I tried mushroom, pumpkin and mixed veggie with a matcha latte. The buns are small, but so soft and hot with unique, comforting flavors. The gentleman that served me was very kind. And the little shop with crafts is so cute. ありがとう

Toni Daniele

25 Aug 2025

HIDDEN TREASURE. Set amongst the tourist orientated restaurants and shops in Echoland, Yama-ai is a treasure trove of Japanese cottage industry style souvenirs and wares. Most importantly the home made 'Oyaki'. You can buy them heated ready to eat or frozen for later on, with instructions on the best way to heat them. I only wish they came with the recipe. Forget the convenience store for any souvenirs, you can buy something less mass produced and genuinely Japanese at Yama-ai. The staff could not be any more helpful. TJ

Sa. E.

12 Aug 2025

Beautiful little cafe & shop. I would have purchased some plates & cups here if I had room in my suitcase. I sat outside and enjoyed a hot chocolate & seasonal blueberry muffin that was warm and delicious!!

Jamie

12 Aug 2025

Yummy japanese hot buns (168yen). Mushroom was delicious

Amanda KH

26 Jul 2025

Absolutely delicious oyaki—an absolute must-try during your visit! This spot is also perfect for shopping, offering a delightful selection of cute antiques and souvenirs. A must-stop destination!

Athena Mikros

16 Jul 2025

Excellent traditional buns!! The owners are so sweet, the menu has a great variety of flavors- all vegetarian from what I can tell- excellent snack after a day on the slopes. It’s also a cute gift shop with lots of ceramics knickknacks; you can tell the owners have been there for quite a long time. I will definitely be back.

Nichole Low

22 Jun 2025

Stumble upon this shop after our ski session. We ordered 1 potato and 1 mix veg to try, and we went back for another serving. It’s so so good. Highly recommend this place.

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